http://jdbs.polteksci.ac.id/index.php/pl <p>Journal of Digital Business and Data Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published 6 month once by Politeknik Siber Cerdika Internasional.</p> <p>Journal of Digital Business and Data Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically.</p> <p>This journal contains articles and research results. The scope of the research includes: Marketing Management, Human Resource Management, Financial Management, Strategic Management, Business Management, Economic Development, Business Digital, Accounting and Data Science : Math, Statistic, and computer science.</p> <p><strong>Name</strong>: Journal of Digital Business and Data Science<br /><strong>E-ISSN </strong>: <br /><strong>P-ISSN </strong>: <br /><strong>DOI : </strong><br /><strong>Period </strong>: 6 Month<br /><strong>Indexing and Abstracting </strong>: <strong>EBSCO</strong><strong>, Google Scholar</strong>, <strong>Garuda</strong><strong>, Dimensions, Crossref</strong> and others in progress<br /><strong>Publication Guidelines : </strong> <a href="https://publicationethics.org/guidance/Guidelines" target="_blank" rel="noopener">COPE Guidelines</a><br /><strong>Publisher </strong>: Politeknik Siber Cerdika Internasional<br /><strong>1st Issues of Publication: </strong>2023</p> Politeknik Siber Cerdika Internasional en-US Journal of Digital Business and Data Science http://jdbs.polteksci.ac.id/index.php/pl/article/view/2 <p>The purpose of this study was to find out and describe the influence of digitalization variables, and customer relationship management on member loyalty at BMT NU Artha Berkah, Cirebon Regency in the Millennial Generation. This research uses quantitative research methods. With a population of 185 active members who use products and services at BMT NU Artha Berkah, Cirebon Regency, then the sample was calculated using the slovin technique and was obtained at 126. The results of this study show that partially there is no significant influence between digitalization variables on member loyalty variables and a significance value of 0.842 which is &gt; 0.05. Then there is influence and significant relationship between the customer relationship management variable and the member loyalty variable with a significance value of 0.000 which is &lt;0.05. And simultaneously the digitization variable and the customer relationship management variable affect the member loyalty variable with a significance value of 0.000 which is &lt;0.05.</p> Azies Wahyu Erlangga Copyright (c) 2023 Journal of Digital Business and Data Science 2024-11-18 2024-11-18 1 1 1 12 http://jdbs.polteksci.ac.id/index.php/pl/article/view/3 <p>The purpose of this study is to describe the form of language choice in speech events in advertisements for food products on YouTube and to describe the factors that determine the choice of language in speech events in advertisements for food products on YouTube.This research uses a qualitative descriptive research type. This research was carried out from December 2020 to May 2021. The data taken in this study were the utterances of commercial stars in 20 advertisements for food products on YouTube videos which were transcribed in written text. The data source used is food product advertisements on YouTube. The data collection technique used in this study is the note-taking technique. The data validation technique uses triangulation techniques. The method used in analyzing the data is the intralingual and extralingual equivalent methods. In food product advertisements on YouTube, 9 data were found using single language variations. Code switching data was found to be 2 codes. Then the ads using code mixing totaled 9 data with the form of words and phrases.</p> Fira Maghfiro Tunnisa Copyright (c) 2023 Journal of Digital Business and Data Science 2024-11-18 2024-11-18 1 1 13 21 http://jdbs.polteksci.ac.id/index.php/pl/article/view/5 <p>This study aims to describe the types of implicatures contained in milk advertisements. This type of research is descriptive qualitative. The data collection method used in this study is the listening method with basic techniques as the basic technique. The free engagement listening technique can be used as an advanced technique. The data that has been collected will be analyzed using the Pragmatic equivalent method using the determinant element sorting technique which has a research tool in the form of sorting power which is useful for differentiating reactions and hearing levels. From the results of the analysis the authors found more types of unconventional implicature, because the statements conveyed are not general in nature. The type of advertisement that is displayed has a conversation that only one speaker understands and that is a creative form of the advertisement that is presented. The advertisement does not seem boring and makes the audience curious. The type of advertisement that is displayed has a conversation that only one speaker understands and that is a creative form of the advertisement that is presented. The advertisement does not seem boring and makes the audience curious. The type of advertisement that is displayed has a conversation that only one speaker understands and that is a creative form of the advertisement that is presented. The advertisement does not seem boring and makes the audience curious.</p> Muhammad Mustofa Aqil Copyright (c) 2023 Journal of Digital Business and Data Science 2024-11-18 2024-11-18 1 1 22 31 http://jdbs.polteksci.ac.id/index.php/pl/article/view/6 <p>This study aims to identify the impact of electronic applications with dimensions in attracting customers with dimensions to beauty product e-stores. An analytical descriptive approach is used to match the research problem and objectives. The research population includes all electronic shops that sell beauty products in the city of Amman, totaling 21 stores that specialize in selling beauty products. The research respondents were 21 managers, 42 heads of departments, and 131 marketing employees. The program (SPSS) is used for statistical analysis and research hypothesis testing. This study found that there is a statistically significant positive impact at the significance level (??0.05) for the impact of electronic applications with their dimensions (social media applications, mobile applications, e-marketplace applications, and email applications) in attracting customers with their dimensions (interaction process , value creation, emotional attachment) of the beauty product e-shop, and also found a positive impact on the significance level (??0.05) of e-application in its combined dimension on attracting customers only, i.e. interaction process, value creation, emotional attachment) of Beauty product e-shop. This study recommends several recommendations, and the most numerous are: The need to expand the use of social media applications, including YouTube, because of the technical capabilities of these applications in serving promotional advertisements in the form of images and videos produced with interesting artistic techniques. to attract the attention and interest of customers to arouse their feelings, feelings and emotions towards their beauty products and brands with the aim of purchasing.</p> Mohammad Jamal Abu-Alruz Copyright (c) 2023 Journal of Digital Business and Data Science 2024-11-18 2024-11-18 1 1 32 41 http://jdbs.polteksci.ac.id/index.php/pl/article/view/1 <p>This study aims to determine the effect of Service Features and word of mouth strategies on customer decisions in using BSI Mobile banking. Research using quantitative methods. The location of this research took place at Bank Syariah Indonesia Cirebon KCP Plered 2. The population in this study was 4005. Calculated based on the Slovin formula, a sample of 100 participants was obtained. The instrument used is a questionnaire or a questionnaire. instrument validity used product moment validity and reliability used Croncbach's alpha. Data collection techniques through the distribution of questionnaires, interviews, and observation. Data analysis used included research instrument tests, classical assumption tests, multiple linear regression tests, and hypothesis. The results showed that part there was a significant positive effect of service features on customer decisions in using Mobile Banking for BSI Cirebon customers. KCP Plered 2 with a significant value of 0.000. Meanwhile, according to word of mouth, most of the variables did not have a significant positive effect on the customer's decision to use mobile banking for BSI Cirebon KCP Plered 2 customers with a significant value of 0.696. Simultaneously the influence of service feature variables and word of mouth contributed 22.75% to customer decisions in using BSI Mobile banking.</p> Indah Aulia Indayani Copyright (c) 2023 Journal of Digital Business and Data Science 2024-11-18 2024-11-18 1 1 42 55