https://jdbs.polteksci.ac.id/index.php/pl <p data-start="216" data-end="513"><strong>Journal of Digital Business and Data Science</strong> a double-blind peer-reviewed open-access academic journal committed to publishing high-quality, multidisciplinary research focused on rural development and innovation. The journal is published biannually by <strong data-start="470" data-end="512">Politeknik Siber Cerdika Internasional</strong>.</p> <p data-start="515" data-end="817">The journal serves as a platform for rigorous empirical and theoretical discussions on key issues related to village development. It welcomes contributions that advance understanding and offer practical insights into the transformation of rural communities through innovation and sustainable practices</p> <p data-start="819" data-end="878">The scope of the journal includes, but is not limited to:</p> <ul> <li>Marketing Management</li> <li>Human Resource Management</li> <li>Financial Management</li> <li>Strategic Management</li> <li>Business Management</li> <li>Economic Development</li> <li>Business Digital</li> <li>Accounting and Data Science : Math, Statistic, and computer science.</li> </ul> <p><strong>Name:</strong> Journal of Digital Business and Data Science<br /><strong>E-ISSN:</strong> 3089-1345<br /><strong>P-ISSN:</strong> -<br /><strong>Period:</strong> Biannual<br /><strong>Indexing and Abstracting:</strong> Google Scholar, Copernicus, Crossref<br /><strong>Publication Guidelines:</strong> COPE Guidelines<br /><strong>Publisher:</strong> Politeknik Siber Cerdika Internasional<br /><strong>1st Issue of Publication:</strong> 2024</p> en-US [email protected] (Ikhsan Nendi) [email protected] (Reza Muamar Zaki) Mon, 05 Oct 2026 06:58:48 +0000 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://jdbs.polteksci.ac.id/index.php/pl/article/view/44 <p>Digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt in order to survive and compete. MSMEs in Payung Village, Majalengka Regency, still manage branding, promotion, and business administration largely in conventional ways, and many owners equate digitalization with simply opening a social media account. This community engagement study explored MSME actors’ perceptions of the digitalization training delivered through PRISMA 3.0, the community empowerment program of Politeknik Siber Cerdika Internasional (SCI Polytechnic), and identified the changes in branding and digital marketing practices they reported. A qualitative descriptive case study design was used. Data were collected through observation and semistructured interviews with 10 purposively selected MSME owners out of 25 training participants, conducted before and two weeks after the training, and were analyzed thematically with triangulation and member checking. Three themes emerged: a shift from viewing branding as a logo toward viewing it as product identity and story; early adoption of digital marketing, as 7 of 10 informants created or reactivated business social media accounts and 6 redesigned their packaging labels; and persistent barriers related to content production skills, time, and internet access. Participants reported perceived improvements in product visibility and customer inquiries, although changes in sales and competitiveness could not yet be measured. The findings indicate that digitalization training mainly contributes to changes in mindset and early practice, and that continuous mentoring is required before measurable competitiveness outcomes can be expected.</p> Muhammad Faza, Bagaskara Nur Rochmansyah, Bandan Niji, M. Ridwan Firdaus, Anis Shofwatun Nisa, Ainisyafa Delianda Copyright (c) 2026 Journal of Digital Business and Data Science https://jdbs.polteksci.ac.id/index.php/pl/article/view/44 Mon, 05 Oct 2026 00:00:00 +0000