Vol. 1 No. 1 (2024)

Articles

• The Effect of Digitalization and Customer Relationship Management on Member Loyalty

  Azies Wahyu Erlangga ⁽¹⁾

  (1) IAIN Syekh Nurjati Cirebon, Indonesia

  1-12

  Abstract : 62

  PDF : 49

  • PDF

• Language Options in Food Product Advertising on YouTube

  Fira Maghfiro Tunnisa ⁽¹⁾

  (1) IAIN Syekh Nurjati Cirebon, Indonesia

  13-21

  Abstract : 38

  PDF : 57

  • PDF

• Implicature Analysis of Milk Advertising

  Muhammad Mustofa Aqil ⁽¹⁾

  (1) IAIN Syekh Nurjati Cirebon, Indonesia

  22-31

  Abstract : 54

  PDF : 62

  • PDF

• The Impact of Electronic Applications on Attracting Customers to Electronic Sales Stores of Cosmetic Products

  Mohammad Jamal Abu-Alruz ⁽¹⁾

  (1) Amman Arab University, Jordan

  32-41

  Abstract : 91

  PDF : 48

  • PDF

• Effect of Service Features and Word of mouth Strategy on Customer Decisions in using BSI Mobile

  Indah Aulia Indayani ⁽¹⁾

  (1) IAIN Syekh Nurjati Cirebon, Indonesia

  42-55

  Abstract : 38

  PDF : 53

  • PDF