Vol. 2 No. 2 (2025): Journal of Digital Business And Data Science

Articles

• Customer Churn Prediction Uses Machine Learning to Improve Retention on Digital Platforms

  Anton Budiyono, Ikhsan Nendi

  55-75

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• The Role of Transaction Security Perception in Reducing the Risk of Churn for E-Wallet Users in Indonesia

  Ahmad Lukman Nugraha

  76-94

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• The Influence of Customer Ratings and Reviews on Online Electronic Product Purchase Decisions

  Asep Nugraha, Dicky Fauzi Firdaus

  95-109

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• The Effect of Service Quality, Products, Transaction Security, and Ease of Use of the Platform on Customer Satisfaction in E-Commerce

  Nita Anggreyani

  110-130

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• Case Study of the Application of Digital Marketing in Increasing the Competitiveness of MSMEs in the Industrial Era 4.0

  Frilla Gunariah, Neli Purwanti, Amelia Amelia

  131-150

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